What is Small Town Beauty by Asia?
Our Mission
At Small Town Beauty, I handcraft every product with intention, heart, and a whole lot of small-town love. My mission is to create beauty that feels like home—comforting, personal, and made just for you. From custom gloss names to handwritten notes, everything I create is designed to spark joy, confidence, and connection.
Our Vision
To grow a beauty brand rooted in small-town charm, faith, and creativity—where every product tells a story, every customer feels like family, and beauty is a reminder that you belong. My vision is to empower women to feel confident, seen, and celebrated—one gloss, one kit, one connection at a time.
Our Values
Made with Meaning
Every product tells a story and is created with purpose.
Small Town Heart
Rooted in kindness, care, and treating every customer like family.
Real Beauty
We celebrate beauty that’s personal, not perfect.
Personal Connection
Whether it’s a custom name or a kind message, connection is everything.
Meet our Founder, Asia!
Hi, I’m Asia—small-town girl, gloss maker, and
founder of Small Town Beauty.
What started as a passion project in my home grew into a brand rooted in heart, confidence, and community. Every product is handmade to feel like home—because beauty should be personal, comforting, and real.
Here, you’re more than a customer. You’re part of the family.Hi, I’m Asia—small-town girl, gloss maker, and founder of Small Town Beauty.
What started as a passion project in my home grew into a brand rooted in heart, confidence, and community. Every product is handmade to feel like home—because beauty should be personal, comforting, and real.
Here, you’re more than a customer. You’re part of the family.