About Us
Small Town Beauty's Brand Story
💖 Hi, I’m Asia — and this is the story of Small Town Beauty.
Small Town Beauty was born in the kind of place where life moves a little slower, where everybody knows your name, and where the big dreams hit just as hard as the Midwest winters.
Hi! I’m Asia—founder of Small Town Beauty, wife to my high school sweetheart, dog mama to a beagle named Benny, and small-town girl with a whole lot of big dreams. I’ve always loved makeup—not just for how it looks, but for how it feels. I believe beauty should feel like coming home. Like comfort. Like confidence. Like your favorite hoodie and a heart-to-heart with your best friend.
My background’s a little different—I went to school for Psychology and Criminal Justice, and I’ve built a career in the corporate world. But deep down, I always had a passion for creating. I saw something missing in the beauty space: handmade, high-quality products with heart. Something that wasn’t mass-produced, but made with real intention—and a whole lot of love.
So I got to work. What started as a passion project in my home turned into a full-blown brand. I started formulating glosses with nourishing ingredients, naming them after moments and memories, and hand-packing every order like it was a gift to a friend. Before I knew it, people were connecting—not just with the gloss, but with me.
That’s when I realized: Small Town Beauty wasn’t just about beauty. It was about belonging.
Whether it’s a bride ordering a custom lip kit, a teen trying her first gloss, or someone finding comfort in a handwritten note—I’m here for it. I want every product to remind you of who you are and how much you matter.
Faith, family, and friendship guide everything I do. I believe the small things turn into big things. That hard work pays off. That confidence is beautiful. And that every person deserves to feel seen and celebrated.
When you shop with Small Town Beauty, you’re not just buying something cute for your makeup bag—you’re becoming part of something. A story. A community. A little reminder that beauty should always feel like home.
Thanks for being here. Truly.
I’m so glad we found each other. 💗
—Asia