About Us
Small Town Beauty's Brand Story
💖 Hi, I’m Asia — and this is the story of Small Town Beauty.
Small Town Beauty was born in the kind of place where life moves slower, where neighbors wave from the driveway, and where faith and family mean everything. It’s where big dreams are built from small beginnings, and that’s exactly how this brand started.
I’m Asia, founder of Small Town Beauty, wife to my high school sweetheart, dog mama to our beagle Benny, and a small-town girl chasing a God-sized dream. I’ve always loved makeup , not just for how it looks, but for how it makes you feel. To me, beauty should feel like comfort, confidence, and coming home.
My path wasn’t traditional. I studied Psychology and Criminal Justice in college , built a career in the corporate world, and somewhere along the way, I felt a pull to create something that truly reflected heart and purpose. I wanted to bring something different to the beauty world, products that are either handmade or hand-chosen with intention, rooted in kindness, and created to remind women of their worth.
What started as a passion project at my kitchen counter has become a brand that’s about more than makeup, it’s about belonging. Whether it’s a bride finding her perfect lip kit, a teen discovering her first gloss, or someone finding comfort in a handwritten note, every product is designed to make you feel seen, celebrated, and at home in your own skin.
Faith, family, freedom, and friendship are at the heart of everything I do. I believe in the beauty of small-humble beginnings, the power of purpose, and the kind of confidence that comes from knowing who you are in Christ.
When you shop Small Town Beauty, you’re not just buying something for your makeup bag… you’re becoming part of a story. A community. A reminder that beauty should always feel like home.
Thanks for being here. Truly.
I’m so glad we found each other.
— Asia Jacobs, Founder of Small Town Beauty by Asia